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As a vendor preparing for an upcoming event, two key questions immediately come to mind: Are the attendees serious buyers or just casual browsers? And will my products truly connect with this crowd? These questions are crucial—and worth unpacking. So let’s...
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One of the biggest challenges vendors face is finding that perfect balance—pricing that reflects quality and value without intimidating potential buyers. Go too high, and you risk alienating curious shoppers who might have become loyal customers. Go too low, and...
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