Audience Alignment

As a vendor preparing for an upcoming event, two key questions immediately come to mind: Are the attendees serious buyers or just casual browsers? And will my products truly connect with this crowd? These questions are crucial—and worth unpacking. So let’s dive in.

First and foremost, it’s essential to understand the customer base we're targeting. Our marketing will focus on adults 30 and older, both single and married, primarily homeowners with incomes ranging from $50K to $100K+.

We're creating an event that feels like a refreshing break from the everyday—a space where people can unwind, take their time, and enjoy a relaxed shopping experience. We're drawing in those who appreciate unique, handcrafted goods and are excited to discover something special beyond the usual online scroll.

This is more than a market—it’s a vibe.

Let’s be real—if you can spend $50 to $75 and take an extra hour or two to create a professional, inviting booth, why wouldn’t you? This is your chance to make a strong first impression, and you only get one. Ask yourself: Are you here to build a business and make money, or are you setting yourself up for failure and blaming the customers when it doesn’t work out?

Think about it: who wants to spend their hard-earned money with someone who didn’t even put in the effort to show they care? I know I don’t. You could be selling the most amazing, perfectly priced products—exactly what I need—but if you’re standing behind a sloppy table with a wrinkled sheet and a scattered display, dressed in jeans, a t-shirt, and flip-flops while scrolling on your phone… I’m walking right past you.

At first glance, it feels like you didn’t respect my time as a customer, so why should I invest in you? Like it or not, presentation matters. People want to feel welcomed, respected, and worth your effort. That’s what earns trust—and ultimately, the sale. You’ll find you will make A LOT more sales once you put down the flipping phone, step out from behind the table and engage the customers.

Sugga