Pricing is everything in a high-end marketplace.

One of the biggest challenges vendors face is finding that perfect balance—pricing that reflects quality and value without intimidating potential buyers. Go too high, and you risk alienating curious shoppers who might have become loyal customers. Go too low, and you can unintentionally devalue your work and diminish the perceived worth of your brand.

It’s not just about setting a price before the event starts—it’s about being attuned to the environment and willing to adapt as the day unfolds. Maybe the crowd is more price-conscious than expected, or perhaps they’re eager to splurge on premium items. Pay attention to how people are responding. Are they picking things up, asking questions, hesitating at price tags?

Having the flexibility to make subtle adjustments—whether it’s bundling items, offering limited-time deals, or emphasizing the value behind your pricing—can make a major difference. Adaptability isn't just smart—it's essential. The vendors who watch, listen, and evolve throughout the event are often the ones who go home with the strongest results.

Now, when setting your prices, it’s smart to be aware of what other vendors in your category are charging—but it should never be the only factor guiding your pricing strategy.

Yes, looking at your “competition” can give you a baseline. It helps you understand the general pricing landscape and prevents you from showing up with prices that are way out of touch. If similar products are priced significantly lower or higher, that context matters. But here’s the key: just because someone else is charging a certain price doesn’t mean you should match it.

Your pricing should reflect more than just the market average—it should be rooted in:

• The quality and uniqueness of your product

• The time, skill, and materials that go into what you create

• Your brand positioning (Are you budget-friendly, boutique, or luxury?)

• Your customer experience—packaging, booth presentation, service, and overall vibe

It’s also important to remember that not every vendor is pricing correctly. Some undercharge because they’re just starting out or don’t know their worth. Others overprice and struggle to make sales. Don’t let someone else’s guesswork determine your value.

Instead, use competitor pricing as a reference, not a rule. Know what sets your product apart, communicate that value clearly, and price with confidence. When you do that, you’re not just selling a product—you’re building trust, setting expectations, and elevating your brand.

And most importantly, when your price is aligned with the value you deliver, the right customers will see it—and happily pay it.

Sugga